Marketing is the process of persuading potential consumers to buy a company's product or service. Therefore marketing is with no doubt at the heart of any business success or failure, small or large. Though understanding the various marketing services and their functions is essential for a business owner as it helps him or her to undersand the business success or ... failure. The purpose of marketing is to increase profits by focusing on reaching a particular market, coupled with communicating a message that sticks out versus blending in with the competitors, gives an organization

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